EXPLORING PEOPLE'S MEDIA CONSUMPTION HABITS

Exploring people's media consumption habits

Exploring people's media consumption habits

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What are a few of the ways smartphones have evolved the way we take in media? click here - keep reading to find out more.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form media content, the way in which people are getting their updates is also changing. People are progressively turning towards online news sources, rather than watching TV, to learn about current worldly affairs. However, at the same time, due to a constant circulation of information, individuals are coming to be overwhelmed by big amounts of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and easier to follow. These days it is common to see news channels that have large followings on social media websites. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been essential for providing individuals with trusted and verified news sources, in a format they can easily access.

In the present digital age, smart phones have come to be one of the most prevalent instruments that individuals are using to view videos and gain access to media. Nowadays, many social media platforms are offering limitless feeds of short, successive videos, that are growing in appeal among smartphone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms allow users to see a collection of personalised videos and interact quickly, making these videos far more engaging and addictive than conventional media. Short form videos are also being used regularly for news and academic purposes, not just for home entertainment. Subsequently, this pattern is shifting the way individuals are proactively seeking for and counting on to get knowledge, in a faster, much shorter and more visual format.

In the last few years, with the rise of digital content, the way in which people consume content has evolved considerably. For many years, conventional television was the main source of household entertainment for most people. Nevertheless, after the advancement of internet streaming services, many viewers are averting from set up television, particularly among younger people. Rather, global media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly affirms the shift in audience intake practices. These options are popular for enabling people to view the programs and movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming services as a popular media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the market.

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